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Mountain Dew revealed their “new visual identity” on Tuesday — including dropping the “MTN” abbreviation it took on in 2009 and bringing back the full “Mountain” to the brand name.
Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.
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Mountain Church of Julong's main hall, which can host 1,000 worshipers, is placed at the top of the site and designed to look like an abstracted ark on top of the rock-like terraces.
The updated logo was informed by previous designs used in the 1970s, 80s and 90s and includes the word mountain, which was previously styled as Mtn.
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