Consumers who interact with native ads like facts and figures, but they do not necessarily want the hard sell, according to a report from Adyoulike UK on what makes a successful in-feed native ...

(The latter types are lucrative, as people are more likely to engage with native ads than overt banners). So buyers trying to serve regular ads might find themselves bidding against a company ...

For advertisers, premium native advertising, which enhances the surrounding editorial content, gets three times more attention than other digital ads, according to a Yahoo! study. And for publishers ...

We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory. When I am ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

Google’s Gemini AI assistant doesn’t have ads today, but the company has ... user experience and we do have very good ideas for native ad concepts. But you will see us lead with the user ...

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With U.S. advertisers spending around $108.83 billion last year on native ads, partnerships like this are vital to meet advertisers' fluctuating needs and adapt to industry trends. "Simpli.fi's ...