Nescafe, an iconic global brand, struggled in India as its penetration remained stagnant for decades. Over the years, the brand had tried multiple arguments to get Indians to give up tea and switch to ...

A deficit of as much as 130 million kilograms of the ingredient could widen a global tea shortage, raising costs for such major marketing companies as Tata Tea Ltd., owner of Tetley, and Unilever Plc.