A funny joke, but not that funny. Cotter swapped it out for a link to Astley’s “Never Gonna Give You Up” on YouTube, and the meme caught fire. Views grew exponentially. The joke kept on going.

it remains the meme that keeps on meme-ing. Rick Astley's 1987 chart-topper "Never Gonna Give You Up" is so ingrained in our collective consciousness that when Melania Trump uttered the words "He ...

The official video for Rick Astley‘s 1987 hit “Never Gonna Give You Up” — uploaded almost 12 ... benefited from one of the earliest YouTube memes: “Rickrolling,” a prank in which ...