In 2018, New Amsterdam made a strategic decision to market its vodka to hockey fans — signing a ... at meet and greets where people will get a bottle and we’ll sign and they’ll say ...

MODESTO, Calif., Oct. 1, 2018 /PRNewswire/ -- New Amsterdam Vodka and the National Hockey League (NHL ®) today announced a multiyear U.S. partnership naming New Amsterdam Vodka the Official Vodka ...

NEW YORK --The National Hockey League (NHL®) has announced the attractions and hockey interactives planned for the New Amsterdam Vodka® NHL PreGame™, the official fan festival of the regular ...