The first step of the new product development process is idea generation and screening. During this process, you must flesh out the concept as well as its proposed features and benefits.

Reprint: R0803G Companies often treat new-product development as a monolithic process, but it can be more rationally divided into two parts: an early stage that focuses on evaluating prospects and ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with ...

LIVERMORE, Calif., August 12 FINIS, the Livermore based swim equipment and apparel provider, will be introducing a new line of water polo products later this month. “By acquiring a few ...

“Streamlining New Product Development Through Digital Product Lifecycle Management to Maximize Process Efficiency & Innovation” Authors: Hina Tarey, Rinnell Hazel Abstract: This project pinpointed ...

In product development, generative AI is aiding conceptualization. Generative AI is ideal for amalgamating a host of techniques, processes, and known solutions into new ideas and configurations ...

As companies grow and expand, they often start to work towards developing new products. However, the new product development process requires strategizing, resources, expertise, and time that some ...

Product development, no matter the industry, is both an art and a science. Bringing a concept to life requires intensive research, ingenuity, risk-taking, iteration, testing, and a little magic.