After dominating the real-world sportswear market, Nike is ready ... like hats, shirts, cleats, and of course, sneakers. “Experience global football in an official Roblox colorway of the ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland ...