The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

"They're showing shoes from other brands in an Adidas commercial—it's something a younger Nike might have done in the '80s." However, the subtle shots don't appear to have been well-received by ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

A fitness influencer has hit out at Nike and Adidas, claiming they make women's exercise clothing 'too tight and cropped'. Donna Dunne, who resides in Ireland, went to a sportswear shop in the ...

Since they joined the Rutgers basketball program in the summer, star freshmen Ace Bailey and Dylan Harper have been wearing Nike sneakers even though the rest of the athletic department was ...

The Nike Dunk Low Halloween is set to drop on October ... For Bad Bunny’s latest with Adidas, Benito has teamed up with Argentinian soccer superstar Lionel Messi for this double-branded take ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...