Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

The case against Ohio State was first filed back in October, and new developments are leaning in favor of NCAA.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

The 12 college football playoff teams were worth more than most other teams across the country. One company estimates the 12 ...

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.

When name, image and likeness (NIL) reform was officially introduced in 2021, it paved the way for college athletes to ...

The Tulane Green Wave continue to reload in the transfer portal and compete in the NIL era of college football.

UConn women's basketball star Paige Bueckers topped the NIL Store sales list in 2024 and became the highest earning female ...

A common refrain among college fans is, "The Transfer Portal and NIL are ruining college sports." But are they? Before we can ...

However, despite his lower ranking and underwhelming numbers, Bryce still ranks as having one of the top Nil Valuations in ...

universities and government figures helped the NCAA finally legalize NIL deals for student athletes in 2021. Schull said there are several advantages for college and university athletics departments ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...