Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

Name, image and likeness” or NIL has taken the world of college athletics by storm, and McNeese is looking to empower their athletes by giving them the tools to get NIL deals.

Momentous Sports Partners released their launch plans for a new NIL agency to support student-athletes in their collegiate ...

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.

College sports fans hoping a particular athlete comes to their favorite school can help influence the athlete's decision by ...

UConn women's basketball star Paige Bueckers topped the NIL Store sales list in 2024 and became the highest earning female ...

Travis Hunter, who was named the 2024 Heisman Trophy winner on Dec. 14 after an unparalleled season as college football’s best wide receiver and defensive back, playing for the University of Colorado, ...

A common refrain among college fans is, "The Transfer Portal and NIL are ruining college sports." But are they? Before we can ...

Happy Valley United will host an event in Miami featuring former players LaVar Arrington, Ki-Jana Carter, O.J. McDuffie and ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...