Previous to Allstate, the Sugar Bowl has also been sponsored by Nokia (1996–2006) and USF&G Financial Services (1988–1995). For broadcasting, ESPN holds the rights to air the Sugar Bowl.

Slaton is the seventh WVU player to be inducted into the College Football Hall of Fame. He joins Bruce Bosley, Major Harris, ...

Notre Dame head coach Marcus Freeman and dozens of Fighting Irish football players met with the media a couple days ahead of the Sugar Bowl against Georgia for the College Football Playoff ...

ESPN caught some heat after failing to broadcast the playing of the national anthem before the Sugar Bowl College Football ...

The college football world joined in a moment of silence with the Notre Dame and Georgia football programs at the Superdome on Thursday afternoon ahead of the 2025 Sugar Bowl, which was postponed ...