In the spirit of full disclosure, I worked with Thaler when the U.K. government was setting up the first major “nudge unit” to test behavioral concepts. I enjoy his company and his ideas: when I took ...

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David Halpern ran Cameron’s Behavioural Insights Team, or “The Nudge Unit.” One area where they did a lot of work, Halpern says, was “encouraging people to pay their tax on time” – and ...