Marketers have long struggled to measure the business impact of CTV, OLV, and DOOH — keeping these high-reach channels siloed from performance strategies. Today, AdOmni, the AI-powered video ...

OLV: Anything But Your TV Spot - 07/12/2017. ... online video will account for a massive 74% of all online traffic, according to KPCB. For marketing purposes, ... One example is ...

A very important piece of these multichannel marketing plans is online video (OLV). ... From there, layer on segments that make sense for your vertical. In automotive, for example, ...

For example, the #1 show, “The Big Bang Theory,” has a median age of 55, while ratings for the 18-49 demographic dropped by 11 percent YoY, according to a recent article in The New York Times.

Partnership bridges the re-targeting attribution gap across CTV, OLV, and Digital Out-of-Home — unlocking cross-screen measurement, smarter spend and meaningful ROI for brands including The ...