Conscious consumption. Preserving local and family history. In 2024, the old money aesthetic won’t just be a niche online trend, but a cultural phenomenon that unites continents and competitors.

I love following trends, but don’t always love investing a ton of money into the pieces to match the aesthetic. The ‘Old Money’ aesthetic is totally chic! Think classic and minimal with ...

Her work has explored the rise of TikTok, internet aesthetics, and the pursuit of ... It’s sort of a hilariously on-the-nose name; “old money” gets right to the point of what all fashion ...

But come May of this year, the popular app became filled with a new trend: the “old money” aesthetic. Typically characterized by expensive vintage brands, modest clothing and light features ...

It's known as the "old money" aesthetic, which Jennings said pinpoints the conspicuous consumption that characterizes all fashion trends. The images of this aesthetic cropping up on social media ...

One such trend that has recently captivated the internet is the "old money aesthetic." This style, characterised by its timeless elegance and understated luxury, is making waves across social ...

but something about the Grainge wedding caused influencers and content creators to do away with pretense and simply call the aesthetic old money. As an aspirational look, the version of prep ...

Last year, TikTok came up with a name for this timeless style: “old money aesthetic.” The term “old money” refers to people who have inherited their wealth over several generations ...