Bodoni has the classical forms of an old style serif typeface, but the sharper edges and straight lines give a more modern and fresh impression. Bodoni was a favorite of Massimo Vignelli ...

Today, it can be seen in Toy Story and on Tommy Hilfiger’s logo. Garamond is a classic, elegant old-style serif typeface that originated in the designs of French punch-cutter Claude Garamond ...

Palatino is a large font family that began as an old style serif typeface designed by Hermann Zapf in 1948 (okay, 2 years early) by the Linotype foundry. Optima is a humanist ...

Garamond is a group of serif typefaces named after the 16th-century Parisian engraver Claude Garamond, known for their popularity in book printing and body text. The style follows the old-style ...

The result proved that Baskerville, a 250-year-old serif, was more credible than other typefaces as it was proven to positively influence the responses of readers. Designed and cut by John ...