Even in the digital era, where most ads are placed online, printed materials still preserve their importance for brand ...

In one AdKeeper survey, 43% of respondents said online banner ads don’t seem interesting or engaging and 31% of respondents said they only wanted to click ads when they were in the mood or ...

Online advertising has tended to have been subtler, however. Banner ads, which run across the top of a screen, and tower ads, which run down the side, have gotten bigger lately, but they don't ...

While ultimately recommending online primarily be used for lead generation, along the way he takes the time to stick it in the ribs of the formerly loved banner ad: Take the poster child of online ...

Until recently, however, the tackle selection available to online ad designers was sorely limited, and the fish, as it were, had learned to stop biting. Today, banner ads still make up roughly ...

Now, most banner ads have an abysmal click-through rate of ... The idea was to bring that campaign online, to show people that “AT&T has this magical future vision that is actually here now ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when ...

the leaderboard banner ad remains the most visible and effective way to reach consumers online. The study compares the consumption of online ads between a traditional computer and an iPad. “The ways ...