A survey by online career database “Payscale ... “Entrepreneurial Sales and Marketing Vignettes.” I’m your host, Brian Kenny, and you’re listening to Cold Call on the HBR Podcast ...

Let’s dig into the relative performance of ON24 (NYSE:ONTF) and its peers as we unravel the now-completed Q1 sales and ...

Samsung has reportedly hired a new head for its online sales and marketing team. According to the Korean media, the company has roped in former Yogiyo CEO Kang Shin-bong for this role. Kang will ...

Paid search ads can drive anywhere from 15% to 30% or more of a retailer's online sales, and account for as much as half of the marketing budget, Lautier said. Brands bidding on other brands ...

How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services? The ...

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win bigger accounts.

With most brands having to adapt and optimize their online sales and marketing strategies to ensure they’re meeting consumer demand, here are the key things that brands must consider.

A high ROI indicates that a marketing campaign was effective. The simplest way to measure ROI is by dividing the net increase in sales by the marketing cost. A more accurate (but complicated ...