In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...

Popular Topics Generative AI; Productivity Software; Windows; Android; Search; US-EN ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...

The sales and marketing departments within an organization are inextricably linked. While the marketing function within an organization aims to establish the requirements of actual and prospective ...

Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House’s proprietary marketing ...

Paid search ads can drive anywhere from 15% to 30% or more of a retailer's online sales, and account for as much as half of the marketing budget, Lautier said. 'AGGRESSIVE' ...

Samsung has reportedly hired a new head for its online sales and marketing team. According to the Korean media, the company has roped in former Yogiyo CEO Kang Shin-bong for this role.

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms ...