Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered ...

The latest of these gives Optimus Prime his latest ursine design through an unbearably cute toy, namely one that fits a bit ...

There have been truck builds. But the LEGO designers delivered something truly special with this: a massive Transformers Optimus Prime that also turns into a semi truck. And believe it or not ...

There's a lot of money to be made by appealing to the childhood memories of Gen-Xers with expendable income. Lego figured it out with its collector-series Star Wars sets, and others are cashing in ...