In a world where first impressions count, the smallest details often make the biggest impact. Whether you’re packaging ...

The new look, created by design agency Mrs&Mr, is an ode to the nostalgic sweet bread of our childhoods. King’s Hawaiian—the ...

Jell-O Packaging Change The updated packaging will roll out nationally immediately and be implemented across the entire Jell-O portfolio, including pudding, gelatin, cups and boxes.

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

KING'S HAWAIIAN makes the #1 branded roll in the United States, along with other irresistible products that inspire joyous food experiences people can't resist being a part of, including slider ...

“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles, following a roughly two-decade-long hiatus.

Along with a cloud-shaped border, you'll find new photos of the iconic snacks. "The new packaging will begin to roll out in ...

J.M. Smucker noted that, in consumer testing, the updated logo and new packaging creative were preferred over the brand’s previous visual presentation by a 2:1 ratio, with participants ...

Hostess announced it's getting a new logo and packaging design as part of a refresh of its more than 100-year-old brand. That means the new logo will go on long-time sweet tooth staples like ...

Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, which also included a refreshed look ...

Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, which also included a refreshed look ...