Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.

Pantone is the industry standard for color communication. Its products cost hundreds to thousands of dollars.

The Pantone Color Institute has been naming Color of the Year for 25 years Getty Since 1999, the Pantone Color Institute has made its selection for the Color of the Year. Some hues have been ...

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

2021 has been a transformative year as the world has invented new ways to interact, conduct business and live. What color could symbolize all that?

The official swatch for Saratoga Signature Blue, as defined by the color-organizing company Pantone. The cobalt color is now formally associated with bottles of Saratoga Spring Water.

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century.

Each December, Pantone names a color of the year for the following year, and this is the 26th time that it has done so.