The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.

For just the second time ever, the Pantone Color Institute has named not one but two colors of the year: PANTONE® 17-5104 Ultimate Gray, a calming shade that brings to mind stable concrete ...

Softly nestled between pink and orange. This is how Pantone is describing “Peach Fuzz,” its 2024 color of the year. “Peach Fuzz” is Pantone’s 25th annual Color of the Year. MICHAEL ...