In 2007, the Herbert family, after five decades of ownership, sold Pantone for $180 million to X-Rite, a company that makes spectrophotometers and specializes in the hard science of color, which ...

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday, the ...