Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, but does it always work? We speak to the creatives behind ads for McDonald’s ...

But as Pentagram partner Paula Scher sees it, this vocal minority is ... This solved that, which is why we published it. And our clients at OMB are very proud of it. I don't care if they don ...

Paula Scher: Works is a new edition of the monograph previously published by Unit Editions. It breaks down Scher’s practice into thematic sections, including her early record covers from the 1970s and ...

Paula Scher’s work has changed graphic design. Beside crafting polished logos for corporate clients such as Citibank and Microsoft, Scher has elevated local arts initiatives: think of the punchy, ...

COVID-19 has spawned a mental health crisis. Can branding help break the taboo? Pentagram's Paula Scher designs the visual identity for Kenneth Cole's new relaunched Mental Health Coalition.

Graphic designer Paula Scher is principal of the New York design ... packaging and publications for a wide range of clients that includes, among others, the Public Theatre, the Museum of Modern ...