If you are a certain age, you might recall the People’s Computing Company (PCC) from the 1970s. It was not really a company, but rather a folksy computer newsletter in the visual style of the times.

If you are a certain age, you might recall the People’s Computing Company (PCC) from the 1970s. It was not really a company, but rather a folksy computer newsletter in the visual style of the times.

“It was the ethos of the time, to find ways to use these toys to make society better,” said Mr. Allison, a founder of the People’s Computer Company, a California nonprofit. “And Jim was ...

In 1972, for instance, Bob Albrecht of the People’s Computer Company in Menlo Park, California wrote a primer with a wonderfully evocative title: My Computer Likes Me When I Speak in BASIC.

Bob Albrecht He founded the People's Computer Company and developed a sincere passion for encouraging children to get involved with computing. He's responsible for ushering in innumerable new ...