AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

You know your marketing team has done a great job when they explain how advertising – your advertising – influences people to view your website, read your content, click on your ads, respond ...

There are far more everyday people in the world than celebrities, and those everyday people are now driving the next ...

Marketing is one of the best ways to reach out to new customers. However, you have to make sure that you are marketing to the right people. There is little to gain by marketing your bacon lover t ...

Marketing concepts are teachable with time, practice, and dedication. Learn 6 reasons prospects will buy from you and not your competitors. ... And always remember you are marketing to people first, ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer ...

That’s the provocation behind Advertising: Who Cares?, a new initiative and podcast series co-founded by industry veterans Brian Jacobs and Nick Manning.But this is no nostalgic lament for the ...

“For young people who are curious, creative, and willing to keep learning, advertising offers a career that’s not only viable but can also be deeply rewarding.” Yet, while some remain optimistic, ...

As for where people could consider advertising that might offer unexpected results, Lieb points to Reddit. "In terms of budget going to promote and grow games, I think Reddit is not nearly as used ...

Gabriel Stewart is one of LBF's 20 People to Know in advertising, PR and marketing for 2024. David Klotz. By Amy Higgs. Aug 22, 2024. Listen to this article 2 min ...

20 People to Know in Advertising, PR and Marketing: Tiffani Jett. expand. Tiffani Jett, vice president of regional marketing, Fifth Third Bank. Andrew Kung. By Amy Higgs. Aug 22, 2024.

As part of the initiative, the company is releasing a toolkit outlining best practices for supporting people with disabilities in advertising production. The “Inclusive Production Toolkit” was ...