The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. ... For more on advertising, see FCB London's handy guide to advertising jargon. Advertisement.

The second half of the decade starts to feature color Pepsi ads, and by the end of the decade, people of color. A more family-oriented sensibility also started to appear, though the “Pepsi ...

Until "Pepsi Generation," the product's ads could have been characterized as underperformers. ... Pepsi-Cola's name is rendered into Chinese characters that read "100 ways to good luck." ...

Pepsi-Cola’s U.S. market share peaked in the 1980s, when Pepsi ads featured edgy stars like Madonna and David Bowie, and the company signed a then-record $5 million sponsorship deal with Michael ...

And, when Coca-Cola ran Super Bowl ads, Pepsi one-upped them by sponsoring the entire halftime show. Old feuds die hard, so it’s no surprise that Pepsi is starting off the year with a little drama.

When cola brand Pepsi announced its latest advertisement, it thought it had struck gold in terms of marketing technique. In 1996, the fizzy drink company launched its Pepsi Points scheme, where ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new ...