Soda Consumers Have Very Mixed Reactions To Pepsi Buying Poppi For Almost $2 Billion
It looks like that whole influencer vending machine debacle didn't hurt Poppi after all. On Monday, PepsiCo revealed that it ...
Pepsi counters rival with purchase of popular soda brand
Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before.
Creator and influencer trends brand marketers need to know about right now
State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
PepsiCo buys Austin-based Poppi for $1.95 billion
PepsiCo is dropping another couple billion on an Austin-based food brand just a few months after finalizing the $1.2 billion ...
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Pepsi Buys Poppi for Jaw-Dropping $1.6 Billion
PepsiCo is entering its prebiotic era ... Then, last month, its Super Bowl campaign of delivering influencers personal vending machines received criticism in response to its $25,000 price tag.
PepsiCo to Acquire Better-for-you Soda Brand Poppi for $1.95 Billion
This news follows several recent viral moments for Poppi, including its Super Bowl commercial, merchandise collaboration with ...