Guichard and his perfume-savvy co-founders, Caius von Knorring and Cédric Meiffret, also here, also charming, launched Matiere Premiere in 2019. ... Jean Guichard, ...

Bent over strips of blotting paper, senses primed and notebooks in hand: this is how generations of "noses" have honed their art at the world-famous Givaudan perfumery school near Paris.

Along with Saint Tropez native Cédric Meiffret, they would meet in Pays de Grasse (the perfume capital of the world), sip rosé by Guichard’s family rose fields, and dream up what would become ...