Cadbury Perk has successfully operated in the 'fun & light' zone & it's positioning of being a light bite has helped the business grow over the years. Perk's source-of-growth has always been at the ...

Cadbury Perk is a coated-wafer biscuit (CWB) marketed as light-and-refreshing snack that lightens consumer's mood. Perk launched its new proposition of #TakeItLight which asks users to avoid ...