News

Nurturing a personal brand is not just a strategy; it is a necessity in today's entreprenurial landscape. It’s a game changer that can set you apart in a crowded market, ...
Mastering The Multi-Brand Matrix For Modern Financial Institutions. ... For instance, Goldman Sachs’ Marcus brand focuses on high-yield savings accounts and personal loans, ...
This is the essence of the personalization maturity curve: deliver great personalized experiences to your customers and you increase their brand loyalty. You don’t even have to capture leads ...
Martequity: Less than five percent of businesses worldwide can demonstrate proven and sustained success through personalisation. Yet, those that do can differentiate themselves in a hyper ...
This new way of interacting with the world is driving institutional dysfunction, personal anxiety and the hollowing out of ourselves. In this morass, religious faith ought to have something to offer.
San Francisco-based AI-powered personalization platform Formation.ai surveyed over 2,000 US customers in the first quarter of 2020 about their feelings toward brand loyalty.
Brand redesign. PG's new brand positioning statement is ‘Look forward to Home’, reflecting its reputation for helping people find a place they can call home. "Our new logo is made up of two distinct ...
BYD Auto will build up its brand matrix with five brands. These five brands are Dynasty, Ocean, Denza, Yangwang, and a new brand that specializes in professional and personalized identities. BYD ...