Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which type of marketing is more effective: physical marketing or digital marketing ...

As a business owner, you don’t need to run a seasonal business to benefit from seasonal marketing. From Valentine’s Day to Halloween, Easter to Christmas and the back-to-school rush, there are ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...

The Firebrand subsidiary, which offers prepublication digital book galleys to industry pros, has launched Booktrovert.com, a ...

Automated content campaigns by HolisticMarketingLab will combine up to eight 'classical' marketing campaigns into a single ...