Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which type of marketing is more effective: physical marketing or digital marketing ...

Tracking Success: Leveraging Data from Digital and Physical Marketing Efforts. By utilizing digital analytics, businesses can track the success of their marketing campaigns. By reviewing your QR scans ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. In less than three years, digital advertising has ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

In our increasingly digital world, there's a powerful paradox taking shape: the more we embrace technology, the more we crave ...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more ...