The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

Pink Palm Puff's ability to foster a highly engaged and passionate customer base is a key differentiator. With over 360,000 followers on TikTok, Instagram and Youtube, the brand's connection with ...

Launched in September of 2023 by 16-year-old entrepreneur Lily Balaisis, Pink Palm Puff quickly established itself in the luxury apparel market. The company's focus on high-quality, oversized ...