Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

Search Engine Land » PPC » 4 ways to optimize Performance Max campaigns Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

HONG KONG, March 11, 2025 (GLOBE NEWSWIRE) -- Powell Max Limited (Nasdaq: PMAX) (the “Company” or “Powell Max”), a financial communications services provider headquartered in Hong Kong ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

PMax campaigns use AI-driven automation to serve ads across Google’s entire inventory, including Search, Display, YouTube, Discover, Gmail, and Maps. Unlike traditional PPC campaigns ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...