Google is shifting how Smart and PMax campaigns optimize for offline conversions by prioritizing high-intent users on Search ...

Some are starting to see the new asset-level reporting within Google Ads for Performance Max campaigns. I am not sure how ...

Why we care. PMax campaigns represent a significant advertising evolution, leveraging AI to optimize ad placements across Google’s network, including Search, Display, YouTube, and more.

This means Google will show you which sites your PMax ads are running ... Can't wait to see all the screenshots of these reports in March, to see where your ads are being displayed.

Change is the only constant, especially in digital advertising – and you’ve probably heard some whispers about Dynamic Search Ads (DSA) taking a backseat to Performance Max (PMax). While ...

gives Google more control over campaigns with less oversight than advertisers have ever had before. PMax will also serve ads across more Google-owned media types than marketers would advertise in by ...

Real-time analysis via our website tags and a direct Google Ad Manager integration made it straightforward to identify and then protect client’s spend across the entire PMax campaign.

Google will open a beta program for channel-level reporting and will roll out the other updates for search terms and asset reporting over the course of the year, the company also announced on ...

We had set a cap of 100 negative keywords per campaign. While the ability to add negative keywords in PMax directly in Google Ads without having to request them through Support or an account rep ...

Search Engine Land » PPC » Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report Share The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some ...