Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image ...

The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ...

We had set a cap of 100 negative keywords per campaign. While the ability to add negative keywords in PMax directly in Google Ads without having to request them through Support or an account rep ...

Previously, Google Ads added messaging for WhatsApp about a year ago, but not it is also available for PMax campaigns. Emirhan Bayutmuş spotted this and posted a screenshot on LinkedIn of this ...

Google now is ... that is now supported for PMax campaigns. Hana Kobzová notified me of this over on X and she reported this also on PPC News Feed and shared a screenshot of this: This seems ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...