Conceptualised and executed by Britannia Winkin' Cow and Schbang, the #WinkinBackTraditions campaign recaptures the magic of traditional Pongal experience. The campaign introduces an immersive AR ...

R. Priya, who lives in Chennai and visits her native place during Pongal every year, said that her cow was dressed up as a deer and her friend’s cow as an angel. “The best dressed cow was ...