Initially, the seashell business was so popular that it accounted for most of the company’s profits. Samuel incorporated the name “Shell” in 1897 and designated a mussel shell as its logo.

Corporate logos often remain with companies throughout many eras of production. Over time, the meaning of the symbol at its inception gets lost. Some companies give their logos barely-noticeable ...

Repeating digits seem popular in logos; 33 comes in at 14th ... The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today.

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Just for fun: in an effort to test the assertion that “heavy metal makes everything better,” advertising and creative agency Cornett recently tasked their team with taking well known corporate brands ...

Canadian Tire announced it will pay $30 million to take over Hudson's Bays intellectual property, including its famous four ...

But this famous M logo formed of two intersecting ... Alamy Though McDonald’s is very protective of its logo, the company has been willing to alter its colour to conform to local building ...