Related stories How 'preppy' has now become a meme The new "preppy" aesthetic became a viral sensation in late 2023 after a sound bite in a @dearhannahprep video from July became meme fodder.

Dries van Noten spring 2024. But what does preppy style signify now? And how did an aesthetic that once felt niche and exclusionary take over the world? First of all, “it’s much more exciting ...

Ready to take a deep dive into the preppy aesthetic? Let's take a look at its evolution before we give you tips on how to wear the trend. Back in the late 1890s and early 1900s, the "preppy" style ...