The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK ...

Prime energy drinks contain about 200 milligrams of caffeine per 12-ounce can, on par with other popular energy drink brands like C4 and Celsius. However, all of these contain significantly more ...

Prime Energy has “complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for ...

Prime is a range of sports drinks, drink mixes, and energy drinks promoted and partially owned by YouTube stars Logan Paul and KSI. The drink, first released in the United Kingdom in 2022, comes ...

Long queues, grappling shoppers and even headfirst dives into shelves. That's what Prime Hydration - a drink promoted by YouTubers KSI and Logan Paul - has sparked in shops around the UK. It's ...