In an interview with Stephen Marshall Ph.D., director of online community and educational forum BrandStorytelling+, Rosenblum imparts five principles of telling great brand stories.

Behind every standout brand are smart, assertive choices and a successful business model.

A logo serves as a visual representation, while the message communicates the brand's promise and mission. Values, on the ...

For young and newly appointed leaders, understanding the core principles of personal branding is crucial for gaining public trust, ... A – Authenticity: The foundation of a strong brand.

Retail brands that effectively do this can not only influence short-term buying behaviour but also build long-term brand affinity and sustained commercial success. By finding new, creative ways to ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

The recent release of the 2015 BrandZ Top 100 Most Valuable Global Brands by WPP and Millward Brown showed that brand value has risen substantially over the past 10 years despite economic and ...

A strong wellness brand captures the essence of holistic health and well-being and communicates it to customers in a clear and authentic way. It communicates to your customers who you are, what ...

Mallary McKinney shares her retail-inspired marketing strategy and discusses the importance of creating a strong brand promise. Mallary McKinney leads UnityPoint Health's enterprise-wide marketing ...

As a result, brands now have the potential to play an even greater role in creating value for customers as well as for the company. In this course, you will learn how to create and manage successful ...