"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

The most successful brands are orchestrating a marketing strategy with digital and print ads. If you’re still treating print and digital advertising like it’s an either/or choice—you’re ...

Brands see a 400 percent increase in the effectiveness of digital campaigns when combined with print ads When you layer in AI and data , print becomes trackable, tunable, and tailor-made.