"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

Any ad needs to provoke a strong and lasting impression with an important message whilst still being creatively sound. This campaign from Lg2 for the Quebec Automobile Insurance Society ticks all ...

Integrating print ads into a full-funnel strategy can help marketers accomplish a variety of goals that would be more difficult to achieve through online efforts alone.

SOUNDING BOARD: Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine the reasons behind this shift and its future.

Why are so many quick-thinking tactical ads still executed in print when there’s a whole world of social out there? Following Asda’s ‘Romaine Calm’ hit, we take a look.

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive ...

Experts say ads touting American heritage are a smart tactic as the date to start tariffs on parts nears.

Alabama athletic director Greg Byrne sent a sharp message to the college football playoff selection committee about its mistake not including the Tide.

Ford's diverted money originally earmarked for F-150 truck ads to one that delivers a message of hope amid the global pandemic.

2022 has already graced us with some disruptive print ads that have made a serious impact in terms of creativity, messaging and delivery. Here, print and design experts Solopress investigate the five ...