Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific ...

Although we’re only half way through the decade, the 2020s has already given rise to some highly memorable – dare I say potentially classic – print ads. Minimal branding, bold photography ...

However, a single print ad can reach hundreds of customers, while online advertisers often charge clients for each ad click. Although print ads are more costly per advertisement, they can be ...

Created by ad agency Doyle Dane Bernbach (DDB), VW’s series of print ads from the 1960s are the ads that helped change advertising. They were concept-driven and charged with comedic value ...

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built around the idea of vision,” says Laura.

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...

There are many reasons for print advertising to be used in place of online advertising. One of the easiest things to consider for print advertising is when you are looking for a super-local audience.

1. Enhance your company’s branding and image. Yes, there is still value in print advertising. If it’s done the right way, it works well for branding.

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built around the idea of vision,” says Laura.

The roundtable started by discussing why print is so often spoken of in opposition to digital. There is general agreement that scale is the primary draw for advertisers, for who easy access to ...

Brands are taking to long form print ads. The recent Sunday New York Times carried at least six different long-form print ads with actual copy, one of which was a two-page spread from MasterCard.