neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains. In the last decade, every marketer as been engaged in some kind of "print to ...

So there’s an opportunity for marketers to cut through the noise by including print-based advertising in their marketing mix in 2022. But what makes an impactful print ad? Here’s five to learn from.

But where does this leave companies that have relied heavily on newspaper, billboard, magazine and direct mail ads? Although print advertising may not be completely defunct yet, its future hangs ...

Flipkart’s front-page jacket ad in the Hindustan ... “There is a certain power in print,” said Suyash Khabya, Chief Creative Officer at The Womb, a Mumbai-based creative agency.

Between 2000 and 2015, print newspaper advertising revenue fell from about $60 billion to about $20 billion, wiping out the gains of the previous 50 years. Where is all of this money going?

This past February, Peugeot launched the four-door sedan variant of its 308 series in the Brazilian market as the new 408. In one of its first advertising campaigns for the car, the French ...

The Bengaluru-based platform took a quick-witted dig at its competitor, Moj with a creative iteration of their front page print ad. Indian Twitter was abuzz with banter as social gaming and live ...