Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

We successfully achieved this rapid scale by working closely with the product owners, understanding the business’s key performance indicators (KPIs), and translating them into actionable product ...

By using this technology service providers can also get near real-time visibility into detailed product KPIs, such as uptake, utilization, revenue and margin. It also includes a multi-dimensional ...

The new version introduces the Gate Management Option (GMO), an optional module developed specifically to help track the product maturity ... and more insightful KPIs. All gate-related information ...