This platform approach allows the company to integrate its products into a unified solution, solving broader customer problems and scaling efficiently. Platform-market fit is about scaling ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy. In this guest commentary Brett Banker of branding and marketing agency X&O ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...

Bigbasket’s Tejas Vyas and Lightspeed’s Harsha Kumar to discuss the product-market fit conundrum Having worked at online gaming company Zynga, Harsha Kumar said the experience taught her that ...