One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Complexity is forcing mid-market companies to continuously recallibrate. Exclusive insights from a banking expert.

Digital commerce’s success is rarely about the product alone, it’s about how well that product is introduced, integrated, and scaled. Srikrishna Jayaram, a Product Manager at Walmart Marketplace and ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve ...

Daimler Truck North America (DTNA) has appointed Joanna Buttler as general manager of product strategy and market development ...

currently available products being prescribed TID ... where he was responsible for building out the market access, contracting, channel strategy and patient services for the company.

Introduces business-to-business marketing from the perspective of both the seller and the buyer. Covers marketing strategy and product/ market planning systems; selling and management of the sales ...