When developing an e-commerce website to sell products to other businesses (B2B), your goal shouldn't be that different from that of someone building an e-commerce site to sell to consumers (B2C). One ...

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make ...

If you run an e-commerce business of your own, product development and marketing are only half the battle; you'll need a rock-solid landing page, as well.

With so many Google updates, landing page optimization has changed. Here's how to improve your landing page SEO and conversions.

Are you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing.

Creative freedom Generally speaking, trying to fit a great landing page into a corporate website template is tough because corporate sites strive for uniformity in presentation. Landing pages often ...

Every product introduced to potential customers must be of value to them.

What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take.

Agency pros share some of the crucial and irreplaceable components a landing page should have in order to convert visitors.

Video optimization leads to considerable increase in landing page conversions and additional traffic and product discovery channels.