Independent verification should be the standard in PDOOH, just as it is in online and CTV programmatic buying. As agencies ...

Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of the browser.

With automation and AI, programmatic is redefining India’s digital ads. From deal-based buying to retail media, here’s how ...

A new report from StackAdapt lifts the lid on how APAC marketers can close their confidence gap to ride the digital ...

Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...

Basis Technologies announced 2024 US Elections research showing the continued growth of CTV and programmatic advertising in ...

Recognizing this shift five years ago, PubMatic invested in building Connect, a pioneering curation platform that seamlessly integrates with Activate, its streamlined media activation platform ...

According to Pixalate’s research, 19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free ...

The programmatic advertising landscape is witnessing a transformative era, ushered in by major investments and technological breakthroughs. At the forefront ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...